Houweling Tomatoes Successful Social Media Marketing
British Columbia
Houweling’s Tomatoes is pleased to announce their social media capital has grown within a 10-month span. The company states it uses various social media platforms like Facebook (16.5K+ fans), Twitter (1K+ followers), YouTube (4K+ views), its blog and Pinerest to reach out to their consumers.
The company attributes the success to both a consistent conversational brand voice and additional programs such as the Houweling’s #365Green contest.
“365Green was a huge learning experience and success at the same time,” says DavidBell, Chief Marketing Officer. “The goal was to engage with everyday Tomato enthusiasts on how Houweling’s as a company is able to focus on growing great tasting tomatoes, sustainably.”
The contest was available on Facebook and Twitter, where consumers could view Houweling’s ‘Seeds of Tomorrow’, an inspirational look at how the company works toward a sustainable future and invited viewers to share their own sustainability stories.
Thousands of entries were received and 10 lucky winners were drawn to receive free tomatoes for a year.
