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Hy-Vee Gains Footing in Convenience Store Market With New Super-Sized Format

Hy-Vee Gains Footing in Convenience Store Market With New Super-Sized Format

LAKEVILLE, MN - Never one to sit still for long, Hy-Vee has rolled out plans for another new format. Just two years after entering the Minneapolis-St.Paul market, the retailer has announced a super-sized convenience store and gas station format for Lakeville, MN. According to local source, Twin Cities Pioneer Press, the concept is slated at 8,800-square-feet.

“What we’re trying to do with this concept is meet the needs of those folks who live busy lives,” Phil Hoey, Hy-Vee’s real-estate director, told the Lakeville City Council. “So this is quite a bit larger than the largest convenience store you’ve been in.”

The convenience store has been approved to build on a lot three miles away from a 91,000-square-foot Hy-Vee supermarket. The location will offer prepared meals along with smaller iterations of its usual produce, dairy, and meat departments, along with the Market Grill restaurant and a Starbucks coffee shop.

The Hy-Vee convenience store will include gas stations and a Starbucks. (Courtesy of City of Lakeville).

Tara Deering-Hansen, Group Vice President of Communications for Hy-Vee, confirmed that the company is looking at other Twin Cities locations for the super-sized convenience store concept, according to the source.

This news comes on the heels of the April unveiling of the Hy-Vee Fast & Fresh format, measuring between 12,000- and 16,000-square-feet, in West Des Moines, IA, demonstrating that the retailer is no stranger to exploring new concepts. Earlier this year, the company also announced a corporate restructuring.

What moves will major retailers make next? Follow along with AndNowUKnow as we continue to report.