Hy-Vee to Host Second “Best of Local Brands” Summit in May
WEST DES MOINES, IA - The call for local supplier partnerships is ever more pressing as retailers fight for the loyalty of their shoppers. Hy-Vee has put a unique initiative into practice and recently announced that it will be hosting its second “Best of Local Brands” summit in May. The first quarterly summit was held in February, where 52 new brands were selected to become available to Hy-Vee customers in the coming months.
Hy-Vee is currently accepting submissions for its “Best of Local Brands” summit online. The summit will be organized by the eight states Hy-Vee operates in and will consist of 15- to 30-minute virtual presentations from selected suppliers. The summit will take place from Tuesday, May 11 to Thursday, May 13, as stated in a press release.
All sourcing and product submissions will be made through RangeMe. ECRM will qualify suppliers, create curated meeting schedules, and facilitate face-to-face meeting execution with Hy-Vee buyers to introduce new and innovative products to the marketplace.
All meetings will be conducted through ECRM’s virtual meeting platform, ECRM Connect, plus, ECRM’s dedicated support team will help ensure that buyer and seller connections are executed seamlessly. Suppliers not chosen will still be accessible through RangeMe and may be reviewed by Hy-Vee merchants again in the future.
As the industry’s leading retailers continue to build out their fresh produce footprint through new supplier partnerships, you can count on ANUK to report.