CHELAN, WA - Freshness always wins in our industry, but sometimes you need a little change to freshen things up just a bit more. One company comes to mind: Chelan Fresh. The Chelan, Washington-based grower values its place in the industry to its core, and this shows through its latest brand refresh. Joyfully Grown™ is its newest program and brand identity, putting its values at the forefront of its company mission.

“Winning a Besties award for Best Rebrand means a lot to the Chelan team,” comments Julie DeJarnatt, Director of Retail Strategy at Chelan Fresh. “We’ve put a lot of work into creating the Joyfully Grown name and program. Our Joyfully Grown brand identity focuses on where the fruit came from, how it was grown, and who these families are.”

Chelan Fresh’s Besties win highlights its attention to detail, brand messaging, and creative marketing. Not only has the new brand identity caught our eyes but also the hearts of shoppers. With a high-graphic design, Chelan Fresh reinvented itself in the eyes of consumers while echoing its company culture.

“We hope this will continue to make buyers and consumers more interested in learning about how we nurture, honor, and protect the three pillars of the Joyfully Grown brand—Our Food, Our Planet, and Our People,” continues Julie.

Congratulations to the Chelan Fresh team on the 2023 Besties win!

Chelan Fresh