Kirschenman Enterprises Details Organic Program Expansion; Wayde Kirschenman, Annie Baisden, and Raymond Garcia Discuss
EDISON, CA - Expertise goes hand in hand with building trust in the produce industry, and the Kirschenman Enterprises team has that in spades. Farming in California’s San Joaquin Valley since the 1930s, the operation continues to position itself as a valued partner to the buy-side. With the addition of organic programs, Kirschenman is even better suited to respond to customers’ needs.
“We couldn’t think of a better way to add value for our customers than to offer a source of early organic and conventional grapes,” said Wayde Kirschenman, President. “Kirschenman pledged to expand our organic program to simplify the ordering process for our customers, and after five years of developing our vineyards, we now have both the organic and conventional volumes to meet our customer’s shifting needs.”
One of the key elements of the company is its ability to listen and respond.
As supply chain concerns mount, buy-side folks know how important it is to have a nimble partner.
“We can quickly collaborate with retailers when unexpected adjustments are required,” Annie Baisden, Organic Watermelon Sales, went on to note. “In addition to our treefruit, organic and conventional watermelons, and our organic and conventional grapes, we are the same Kirschenman family farm that grows red, white, and yellow potatoes year-round. Our treefruit is historically the first harvested in the San Joaquin Valley, providing our customers the opportunity to maximize the category sooner.”
This prime location figures prominently in Kirschenman’s go-to-market strategy, as it allows buyers to get those grapes as early as possible.
“We have the unique opportunity to provide a bridge to retailers, since our fields offer that transition from June growing areas to California’s San Joaquin Valley. Our customers can begin their purchases with Kirschenman and continue through the end of California’s season as we have added late season varieties to our lineup,” Raymond Garcia, Business Development Manager, explained. “Whether your stores require some of the San Joaquin Valley’s first grapes, conventional or organic, or your team simply wants to schedule their programs for the season, our location has positioned us to fill that space.”
In order to learn more about the company’s position within the industry, stick with us here at AndNowUKnow.