Kroger Tests New Smart Carts In Cincinnati Store
CINCINNATI, OH - Last January we reported that a new grocery innovation was hitting the market as tech company Caper announced the release of its AI-powered shopping carts. The company name crossed our desks once again this week as Caper was recently chosen by Kroger to roll out a fleet of “KroGo” smart carts. The collaboration brings a competitive edge to Kroger’s operations as it continues to vy for shopper loyalty.
According to an article by Forbes, the carts not only allow consumers to scan items while they shop, but to leave the store without ever having to wait in long checkout lines. The smart carts will initially be rolled out at one of Kroger’s Cincinnati-based stores before launching across its entire 2,750-strong network.
Kroger is promoting the carts by displaying informational signage that highlights the safety of low-contact technology, as well as offering a five percent discount on Kroger-branded items to shoppers who use them. A convenient scale allows for precise scanning on bulk produce items, making the shopping experience seamless from beginning to end.
We have not yet heard directly from Kroger on this exciting innovation, so stay tuned as ANUK continues to unearth the details.