Kroger & Walgreens Join Together in Exploratory Pilot
DEERFIELD, IL & CINCINNATI, OH - Kroger and Walgreens Boots Alliance are testing a new store format that combines the supermarket chain’s grocery expertise with Walgreens expertise in pharmacy, health, and beauty.
“This exciting collaboration aligns with Kroger’s vision of serving America through food inspiration and uplift,” said Rodney McMullen, Kroger’s Chairman and CEO. “This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food.”
The retailers have selected 13 Walgreens stores in Northern Kentucky—near Kroger’s Cincinnati headquarters—to pilot the format, which will take place over the next several months. Kroger and Walgreens will develop and test a one-stop shopping experience where customers can access products and services from both companies. Customers will be able to order Kroger grocery items online and pickup orders at the participating Walgreens locations.
“This innovative new concept is an opportunity to test and learn, as we determine how we can best work together to further elevate our customer offering,” said Stefano Pessina, Executive Vice Chairman and CEO of Walgreens Boots Alliance. “We continue to evolve our offerings to meet the changing needs of our customers and provide a more differentiated shopping experience. We’ve been implementing new approaches to promotions, product selection, and other areas to deliver greater value in our stores.”
According to a press release, Kroger’s Our Brands grocery items, including Simple Truth®, will also be available in-store at participating Walgreens locations.
What will this new partnership mean for other pick up formats? AndNowUKnow will continue to report.