CINCINNATI, OH - Sometimes the passion for produce can be sparked in the strangest of places. But the common denominator for getting the next generation of young people interested in the industry is through education, and we’re happy to report that Kroger takes an interest in education as well.

Kroger’s Zero Hunger | Zero Waste Foundation announced its sponsorship of the 2024 National STEM Festival, which fosters creativity, critical thinking, and a passion for science, technology, engineering, and mathematics (STEM) subjects among middle and high school students.

"We are excited to meet the talented young minds behind the innovations changing the future of food," said Tim Massa, Senior Vice President and Chief People Officer at Kroger. "For 140 years, Kroger has been at the forefront of food innovation driven by the passion of our people like these STEM Champions. Cultivating this talent is an investment in our future and critical to our Zero Hunger | Zero Waste vision."

According to a press release, Kroger’s Zero Hunger | Zero Waste Foundation is sponsoring the Festival's Future Foods pillar.

Students were challenged to research, design, and propose practical ideas for more sustainable and equitable food production, distribution, and consumption, considering factors such as food security, resource conservation, and a changing climate.

"The students participating in the STEM Festival have world-changing ideas, from innovative solutions to reduce food waste to advancing climate research," said Keith Dailey, Group Vice President of Corporate Affairs and Chief Sustainability Officer for Kroger. "We are so inspired and energized by these outstanding students and look forward to celebrating their work in Washington, DC."

It’s important for us to remember that students won’t know they’re interested in this industry until opportunities to spark their passion arise.

AndNowUKnow hopes to see more investments like this in the future.