MOUNT VERNON, WA - Innovation takes many forms in our industry. Utilizing progressive growing and harvesting techniques and unique marketing and messaging, those companies that keep differentiating themselves find a place in the upper echelon of retail produce departments and consumer kitchens. Bay Baby Produce continues to set the bar high in this respect, bringing exciting products to market in a competitive retail category.

“This season, Bay Baby Produce is offering our famous Original Pumpkin Patch Pals—however, be on the lookout for new faces and hat colors this year!” Lindsey Lance, Director of Marketing, shares with me. “We are also launching the Pun-Kins this year, which is a play on our Painted Silhouettes. The Pun-Kins are geared toward the entire fall season with a fun play on words. They can extend into the Thanksgiving holiday as well.”

As demand for the pumpkin category continues to take off, Lindsey tells me that resources like Pinterest help the company and retailers see what is trending in the realm of home décor.

“We love that the beauty and versatility of pumpkins are being shown as a home décor spotlight,” Lindsey says. “Bay Baby tries to stay on the cusp of what is trending, and we use it to direct us to what is next.”

Retailers have long sought out Bay Baby for its host of coveted products throughout the year. With merchandising solutions to boot, customers are finding the produce department and other periphery segments as ideal locales for Bay Baby’s point-of-sale.

“Bay Baby offers our Half Pallet Display, which is a great option for retailers who want an easy one-stop shop. We fill the display with up to five items and can customize the varieties within the display depending on the wants and needs of the retailer,” Lindsey details. “This can help preset a store with minimum labor costs to our customers at the warehouse level. We also have two types of Consumer boxes: a Home Décor Box, filled with our unique Ornamental Pumpkins, and a Mixed Organic Squash Box! Both boxes have been revamped this year, geared toward a vintage farm-fresh feel, as well as QR codes directing consumers how to use the product once they get it home.”

These items are not just for the fresh produce department and can be cross-merchandised throughout the store.

In addition, Bay Baby’s cases of painted and bulk pumpkins are also presented in a ready-to-display case that can blend into any Autumn merchandising display.

“The best way for retailers to take advantage of our pumpkin program is to always stay in communication with us! We are hyper-focused on pumpkins, which allows us to prepare and plan to the best of our ability every year, even though we know Mother Nature is boss,” Lindsey reflects. “We also ‘plant to order’ as part of our sustainability initiative to reduce waste.”

What this means is that Bay Baby plants based on its projections for retail customers—chain-specific or region specific—and works to best accommodate their sales goals. This might include specific images and sayings on Pumpkins, depending on demographics as well. Feedback from the store level is also one area of emphasis where Bay Baby invests and thrives—allowing its program to stay fresh and current.

With fall just around the corner, keep checking back with AndNowUKnow on the latest from these pumpkin experts!

Bay Baby Produce