CANADA - Meal prepping, meal kits, meal solutions—all of these analogous words are shaping up to represent one of the biggest trends of the 21st century. Consumers across North America seek out easier dining options, just as most of them struggle to maintain an optimal work-life balance. As this continues, retailers have stepped into the ring to present shoppers with time-saving effort. According to several job postings, Loblaw is now seeking out its own corner of this market, as it looks to staff out a new meal solutions division.

“Meal Solutions is a new entrepreneurial venture within Loblaw focused on solving the persistent challenge of putting dinner on the table for Canadians. Our vision is to create an inspiring portfolio of easy and nutritious meal solutions for consumers. This is an exciting opportunity to build and grow a business that will make a positive impact for consumers, leveraging Loblaw’s unique digital and bricks and mortar assets, and iconic brands,” reads one posting for Senior Director of Loblaw Brands - Meal Solutions.

While Loblaw already has its own meal kit pilot project under its President's Choice brand, the retailer's latest moves positions it well to conquer the Canadian meal kit market with a unique strategy unforeseen in other retailers' leadership and business structures.

Although it is too early to tell, AndNowUKnow will report on how Loblaw’s new division will disrupt the Canadian retail landscape.

Loblaw