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Mastronardi Produce® Teases New Product Ahead of CPMA Convention and Trade Show; Julia Shreve Shares
KINGSVILLE, ONTARIO, CANADA - I am a firm believer in always being prepared. With the 2023 Canadian Produce Marketing Association (CPMA) Convention and Trade Show upon us, now is the time to plan some vital stops on your itinerary. Take my advice and add Mastronardi Produce® to your list, because you won’t want to miss a single thing this grower has in store. (Hint: new product alert!)
“The best part about attending CPMA is getting to connect and celebrate with our Canadian partners. We are always excited to share our latest innovations and see what’s new in the industry,” Julia Shreve, Director of Marketing - Brand and Innovation, shares with me. “CPMA is Canada’s greatest fresh produce trade show and a prime place to showcase our products. We’ll be highlighting our Queen of Greens® Organic lettuce line and three SUNSET® brand innovations—our Angel Sweet® Snacking Cup, LolliPeppers® Mini Peppers, and Frooties® Blueberries.”
As we prepare for this event, which is sure to be a catalyst for growth on both the buy- and supply-sides, what do you say I provide you with a Mastronardi Produce portfolio cheat sheet?
First up, the Queen of Greens Organic Lettuce Line. This enticing lineup is a collection of four premium crafted lettuce blends, each of which is washed and ready to eat and delivers on a variety of popular flavor profiles. Retailers are in luck, as Mastronardi Produce now offers organic options to reach even more consumers.
Attendees will also get an exclusive look at the greenhouse grower’s SUNSET Angel Sweet Snacking Cups. These convenient cups feature the supplier’s delicious Angel Sweet grape tomatoes, which are perfectly ripened on the vine in its state-of-the-art greenhouses. This high-quality offering gives buyers the opportunity to deliver the convenience consumers want in a reusable and recyclable container.
SUNSET LolliPeppers Mini Peppers are also on the CPMA roster. Holding down the pepper front, these seedless, crunchy mini peppers easily satisfy shoppers whether they enjoy them on the couch or on the go. And what if I told you they’re now available in a multicolor offering?
Rounding out this alluring collection are the Frooties Blueberries, which boast big blueberry flavor in a teeny tiny package. The convenient, single-serve container features peel-and-reseal film, perfect for lunches, on-the-go-snacking, and more.
As if this wasn’t captivating enough, Julia tells me there is even more in store for this year’s attendees.
“We have an exciting new product that we will unveil for the first time at CPMA this year! Come visit us at booth #1021 to find out more!” Julia hints before alluding to more exciting portfolio developments on the horizon. “Be on the lookout for even more product innovations from Mastronardi Produce this summer!”
We’ll bring you more updates as the grower’s portfolio continues to grow. Until then, keep reading ANUK!