Mastronardi Produce® Offers Santa-Approved Retail Opportunities With SUNSET® Sprinkles®; Julia Shreve Tells All
KINGSVILLE, ONTARIO, CANADA - In the late hours of December 24, a bright red light leads a massive sleigh through the sky, guided by nine flying reindeer. As the song clearly states, Rudolph’s shiny, glowing red nose is a recurring symbol of the Christmas holiday. Miles below the hovering hooves of these magical creatures, produce departments are also lighting up with an alluring red glow thanks to SUNSET® Sprinkles®.
“The limited-edition snack pack leverages the popularity of Sprinkles among families with little ones, driving sales in the snacking segment throughout the holidays,” Julia Shreve, Mastronardi Produce’s Director of Marketing – Brand and Innovation, told me.
‘Tis the season for tomato purchases, as this unique tiny snacking tomato inherently prompts shoppers to try the flavorful variety. After all, who wouldn’t want a sweet treat cosigned by Old Saint Nick?
Combining premium produce with convenience—a coveted attribute in today’s produce department—Sprinkles’ uniquely small size encourages a host of new usage occasions in the ever-evolving snacking segment. With Sprinkles now packed on its sleigh, the brand is gearing up for an even bigger boost, as weekly consumption has already increased significantly since September.
“Our festive Sprinkles pack is always a fan favorite, so it’s no surprise that we’re seeing great traction on this year’s seasonal topseal container,” adds Julia.
From flavorful holiday dishes to a convenient snacking tray or even a creative little Elf on the Shelf installation, this is one produce gift that keeps on giving. The super-sweet micro grape tomatoes come in a convenient pack size and are perfect for incorporating into salads, fun lunches, and more. You can even encourage consumers to leave them out as a midnight snack for Santa and his reindeer! (I hear Prancer is a huge tomato fan.)
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Accentuated by the festive new topseal, Sprinkles will be in stores just in time for the holiday season, prompting retailers to get creative with their holiday merchandising plans.
How’s that for a fresh, Santa-approved stocking stuffer?!
For more ways to harness holiday-season demand in the produce department, be sure to stay here on the pages of AndNowUKnow.