National Mango Board Honors Michael Schutt as 2013 Mango Retailer of the Year
During the National Mango Board’s Mango Industry Reception at PMA Fresh Summit, NMB honored Michael Schutt of Raley’s as its 2013 Mango Retailer of the Year. Finalists for the award, also known as Mango Model Retailers, are Keith Durham of Brookshire’s, Dick McKellogg of Lowes Foods, and Tom Eynon of Giant Eagle, according to a press release.
Greg Corrigan, Vice President of Produce and Floral at Raley’s accepted the award on behalf of Schutt, who was unable to attend Fresh Summit this year. Dominic Pelosi of A&P, NMB’s 2012 Retailer of the Year, was also in attendance.
The Mango Retailer of the Year and the Mango Model Retailers are selected based on the following criteria:
• They produce impressive mango sales and volume increases
• They follow through on commitments to NMB programs and provide results at the close of each funded promotion
• They educate consumers about mangos through display, POS materials, ads, website, newsletters and other vehicles
• They facilitate mango training and inspire their associates to handle, merchandise and promote mangos more effectively
• They are aware of market forces, work with the industry through difficult supply periods and promote mangos in all seasons
• They engage in effective, high-quality, creative promotions that connect with shoppers on multiple levels
Schutt exemplified each of these factors, resulting in spectacular mango sales and volume results for Raley’s. He initiated training programs at both the store and distribution center levels to ensure mangos were handled and merchandised effectively. Schutt also took the initiative to run a series of multi-layered mango promotions throughout the year with some funded by the NMB to create shopper interaction through demo events, display contests, POS materials, secondary displays, and online exposure for mangos. After accepting the award, Corrigan recognized the hard work of Schutt and the entire Raley’s team to earn the Mango Retailer of the Year honor. Corrigan also thanked the NMB for supporting Raley’s in its effort to build its mango business.
Congratulations on winning this amazing award, Michael!
National Mango Board
