National Mango Board Notes Strong Nationwide Sales and Increases in 2015 Data Report
ORLANDO, FL - In collaboration with Nielsen-Perishables Group, the National Mango Board has released two category development reports helping both retailers and mango industry members understand the trends and opportunities in mango sales growth.
Both look to have good timing, as NMB just recently announced to retailers and suppliers that, due to high import volumes, now is the time to push mangos.
“Mangos make summertime sweeter for consumers and this is a great opportunity to entice them to take home this delicious superfruit,” stated Rachel Muñoz, Director of Marketing at the NMB, in a press release. “By setting up strong mango promotions and following best mango merchandising practices, retailers can have a sizzling summer mango season.”
The Performance Benchmark Report offers a breakdown of mango sales, volume, and pricing by quarter and sub-region. According to the board, it dives into both organic and fresh-cut trends, comparing 2015 mango scanner data to 2014 from registered FreshFacts data.
The second compilation, the Mango Market Development Index Reports, ranks the nine sub-regions and 48 ScanTrack markets by mango sales per capita using the same FreshFacts data.
This year’s later kickoff to the summer mango season has led to strong volumes, NMB said, which retailers can offer by the case to move big numbers at great prices.
Several mango varieties are currently available, with peak sizes listed as the following:
- Yellow mango through end of June: 18s, 20s, and 22s
- Round mangos through mid-June: 10s and 12s
- Round mangos mid-June through late July: 9s, 10s and 12s
The NMB recently found in its study that placing mangos with stone fruit resulted in increased volume and dollars by more than 40 percent compared to the previous year.
Retailers can find a number of tools and resources to help boost sales for this increasingly popular fruit at mango.org/retail, including POS materials, handling and merchandising tools, crop information, and more.
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National Mango Board
The board’s mission is to increase awareness and consumption of fresh mangos in the U.S. The NMB works toward this...