Naturipe Farms Debuts New Mighty Reds™ Strawberries; Jerry Moran and Jim Roberts Discuss
SALINAS, CA - How do you draw even more shoppers into a coveted category that already packs major consumer appeal? My guess is, you make it bigger and better! That is just what Naturipe Farms has done with its latest release, debuting its new Mighty Reds™ strawberries, which come bigger in terms of size, taste, and sweetness.
“These delicious berries are so big, we can barely fit two in our hand. The bigger the Naturipe berry, the more there is to slice, share, and eat,” said Jerry Moran, Vice President of Sales. “We are so excited to see the hard work, dedication, and commitment of our growers pay off in such a big way. Retailers may need to build bigger shelves to hold these ginormous berries, and shoppers should get ready for big flavor in these sweet and juicy jumbo berries.”
These sweet strawberries are hand-picked by Naturipe’s California growers in Oxnard, Santa Maria, Salinas, and Watsonville, a press release noted.
The new, high-quality jumbo berries will be on full display in a new single-layer 20 oz clamshell, within sustainable packaging that was created to hold up to 15 large berries. Available for a limited time, the supplier’s newest extra-large berries join the portfolio alongside its proprietary big blueberries, Mighty Blues™.
According to the release, both of these huge berries are vibrant in color and pack a massive burst of flavor that will satisfy anyone’s sweet tooth, big or small.
“Naturipe Farms is always looking for new and innovative ways to deliver great-tasting and good-for-you berries that customers have come to expect from Naturipe,” said Jim Roberts, President of Sales. “We are confident that consumers will find our Mighty Reds to be the sweetest, biggest, and best strawberries around!”
Don’t miss out on the chance to wow strawberry lovers with these jumbo berries!
And as more product launches come to light, ANUK will be here to relay the news.