New Lil Snappers Citrus Line from Sunkist
Sherman Oaks, CA-
By ANUK Staff
1.18.13
Meet the newest member of the Sunkist family: the Lil Snappers citrus line. The kid sized fruit is now available as a result of a partnership between Sunkist and Stemilt. In a convenient grab n’ go 3 lb. citrus bag, the Lil Snappers join Stemilt’s apple and pear lineup.
Lil Snappers come in five Sunkist citrus varieties available in the U.S. and Canada: Navel oranges, Cara Cara navel oranges, Moro blood oranges, Minneola tangelos, and California mandarins. Sunkist and Stemilt will also introduce mixed-variety bags, such as Gala apples and Navel oranges, later this year.
"Kids love citrus and the introduction of the Sunkist/Lil Snappers citrus line will give them so many choices in just the right size AND in fun, convenient packaging," said Julie DeWolf, Director of Retail Marketing at Sunkist Growers. "This launch offers our retail partners an opportunity to increase the value of their citrus portfolios and programs."
Sunkist and Stemilt will work to drive demand at the retail level with the use of engaging packaging and display elements. Colorful display-ready trays, pop-up quarter bins, and customizable point-of-sale materials will help retailers with in-store promotions
The new Lil Snappers consumer website supports the launch (www.lilsnappers.com) with nutrition information, kid-friendly recipes and games. For on-the-go product information, Lil Snappers packaging features a QR code that takes consumers to a mobile version of the website.
"With the launch of the Lil Snappers website, we are engaging moms and kids with creative kid-friendly recipes and sharing tools like Facebook and Pinterest," said DeWolf. "Consumers will be able to access this content, even before making a purchase, with the QR code on each Lil Snappers bag."
