New York Apple Association Debuts New ‘Apples From New York®’ Logo
FISHERS, NY - The New York Apple Association (NYAA) has a new logo! The new look will appear in trade and consumer media this month and is also the focal point of a new television commercial airing in October, which puts the spotlight on New York apple growers, apples, and ciders.
“We are excited to reveal our new logo, ‘Apples from New York®,’” said NYAA President Cynthia Haskins. “The decision to rebrand New York apples was a strategic one, and we believe it resonates well with trade and consumer audiences.”
To support the rebranding effort, NYAA has a variety of new assets and merchandising tools to share with retailers. This includes a refreshed website, new social media content, and a Holiday Extravaganza Retail Display Contest, running from November 1 through the holiday season. Prizes for the display contest include gift cards and a multi-day trip to one of two scenic locations in Apple Country, Niagara Falls, and Lake Placid, a press release noted.
“New York state is Apple Country!” Haskins said. “We are happy to offer prizes that give retailers who participate in our contest an opportunity to experience it firsthand.”
NYAA’s focus on social media includes a social media consumer sweepstakes campaign that invites consumers to share their homemade recipes using apple varieties grown in New York. Prizes include gift boxes of apples and a multi-day weekend getaway in Apple Country.
Later this month, NYAA is also supporting the “Big Apple Crunch,” an event which encourages students and adults across the state to bite into a New York apple at precisely 2 p.m. on Thursday, October 25.
“Last year, we had 2.3 million people participate, and this year we expect to have even greater participation,” Haskins concluded.
NYAA’s new logo will appear on a billboard in New York City in a press event the following day.
For those attending PMA Fresh Summit, you can find NYAA at booth #2649.