Ontario Produce Marketing Association Expanding “Produce Made Simple” Campaign
TORONTO, ON – The Ontario Produce Marketing Association (OPMA) is expanding its consumer educational campaign, “Produce Made Simple,” after a significant growth in content and followers in 2014.
Ian MacKenzie, President of the OPMA, commented, “This initiative has become incredibly successful, very quickly and continues to grow exponentially. We’ve had great support form both trade members as well as contributors in 2014.”
According to a press release, the campaign is comprised of a website, Facebook, Twitter, Pinterest site, and a new Instagram account. Consumers can access daily updates on how to select, prepare and store an extensive range of fruits and vegetables.
Ian added, “The Produce Made Simple campaign certainly supports our objective to promote the increased consumption of fresh fruits and vegetables and we have big plans to continue its growth in 2015. We encourage our trade partners to reach out to see how they can get involved, with both content for the campaign as well as media plans and giveaways associated with it.”
OPMA has worked with trade members, respected food bloggers, photographers, nutritionists, and celebrity chefs to ensure that new content and recipes are well researched and of the highest standard.