Organic Grower Summit Announces New Education Session: "Giving Organic Beverages A Shot"
MONTEREY, CA - Organics are taking over the adult beverages category and Organic Grower Summit is dishing out all the deets! In an all-new educational session, “Giving Organic Beverages A Shot,” OGS show-goers will have the opportunity to take a sneak peek at consumer interest and changing buyer behavior that is paving the way for a boom in organic beer and wine production.
Featuring panelists from California organic wine producers and a major organic beer company —including Frey Vineyards’ Executive Director Katrina Frey, LaRocca Vineyards’ Vintner Phil LaRocca, and Eel River Brewing Co’s Founder Ted Vivatson, and moderator Bill Vyenielo, Modss Adams’ Senior Wine Business Consultant—the new education session will touch on the growth, opportunities, and challenges in the burgeoning organic beverage market. The session will also discuss what the future may hold as consumer interest in organic beer and wine continues to grow.
According to a press release, U.S. organic beer sales have increased more than tenfold since 2003, from $9 million to $92 million in 2014, while organic wine sales were $282 million in 2016, double from 2007.
"Many people don’t realize that drinking organic beverages is not only better for your health, but better for the environment because our organic farm suppliers reduce agricultural stressors by eliminating commercial insecticides and fertilizers,” said Vivatson.
LaRocca echoed this sentiment, stating: “As the famed Roman agricultural writer Columella wrote in 65 AD, ‘Wine which is most excellent has given pleasure by its own natural quality.”
If you haven’t registered for the second annual Organic Grower Summit, taking place December 12-13 in Monterey, California, register today—it’s going to be lit! To learn more about the exciting events to attend at this year’s show, visit www.organicgrowersummit.com.