POM Wonderful Releasing First TV Ad Campaign in Three Years
LOS ANGELES – POM Wonderful® is celebrating fresh pomegranate season, October through January, with a new TV ad campaign and new recipes featuring its POM POMS™ Fresh Arils and 100% Pomegranate Juice.
The “Crazy Healthy” ad campaign is running in October and includes four commercials that feature characters like a dragon, a samurai, a Cyclops and archers, which highlight the healthful antioxidant power of 100% Pomegranate Juice. This marks POM Wonderful’s return to television after a three-year absence.
“Consumers love the sweet burst of flavor and versatility of our products,” said Dahlia Reinkopf, Senior Director of Marketing, POM Wonderful. “Our ‘Crazy Healthy’ TV campaign is timed perfectly with the launch of POM season to remind people about the antioxidant power of pomegranates. The goal of our campaign is to inspire consumers to get crazy healthy with our premium 100% Pomegranate Juice and seasonal Wonderful variety pomegranates.”
Check out the dragon spot here and the other three at the end of the article:
The commercials were directed by Tarsem Singh, Directors Guild of America award-winner. He has also won awards for outstanding directorial achievements in commercials, according to a press release. Framestore, a VFX COMPANY in London, created the special effects.
POM Wonderful has also continued its partnerships with distinguished chefs like José Andrés, Ludo Lefebvre, Suzanne Goin, Dale Talde, Michael Mina and more this year to create new recipes featuring POM POMS Fresh Arils for a signature Chef Series. POM Wonderful’s 4.3oz containers of POM POMS Fresh Arils are conveniently packaged ready-to-eat arils with just 100 calories.
The recipes and other POM-inspired ideas can be found on Simply Wonderful, POM Wonderful’s digital magazine.
Check out POM Wonderful at Fresh Summit booth #2184 and the other three commercials below.