Produce Marketing Association Launches Online Fresh Ideas Showcase; Jamie Romano Hillegas Shares Insights
NEWARK, DE - If technology and the virtual world have granted us one thing, it is the ability to share information in new ways, giving more people the chance to access valuable tools and services. The Produce Marketing Association (PMA) is doing just that as it has announced the launch of an Online Fresh Ideas Showcase, giving companies the chance to share their products and services with buyers.
“Each year, countless products, services, and innovations are launched,” said Director of Events, Jamie Romano Hillegas. “We know that our members have incredible stories to share, and buyers across the industry want to see and hear them. We are excited to provide an opportunity for our members to show how they’re taking our industry to the next level.”
The 2021 Online Fresh Ideas Showcase will be held virtually and will feature products, services, and innovations in a way that is viewable to all members of the fresh produce industry, furthering the connection between buyers and suppliers. According to a press release, while any new product or service can be a part of the main showcase, the association is also offering a variety of branded categories to highlight specific trends. These include:
- Certified Organic
- On-The-Go: for products/services that make it easier for consumers to eat healthier while on-the-go or at home
- Packaging Innovations: for innovative packaging designs or sustainability efforts
- Technology Innovations: for new approaches to tackling food waste, food safety, traceability, logistical challenges, and more
Those interested in attending or participating in the online event can apply here by October 29. Participating companies will have individual company and product listings in the showcase that will be promoted in dedicated buyer communications through social media, press, and in upcoming Virtual Town Halls.
The Virtual Town Halls will be held on November 10, 2021 and December 8, 2021, and will invite a panel of buyers to discuss the fresh ideas of most interest to them and their companies. The first Town Hall will focus on fresh produce buyers and those looking for business solutions, while the second will feature a presentation on the state of the floral industry, including a discussion from floral buyers on trends and changes to the floral department.
To register for the Virtual Town Halls, those interested can sign up here for the series.
For more events and tools being launched across the industry, keep reading AndNowUKnow.