LOS ANGELES, CA - Transparency is a key point of focus as ProducePay sets out to support fresh produce marketers and retailers in bringing their produce shipments from the field to the shelves. To supply its partners with full supply chain transparency, the innovator has unveiled a creative new Visibility solution. 

“Delivering high-quality produce across global supply chains is fraught with challenges, leading to high rejection rates, frequent disputes, and disappointed customers—not to mention a staggering level of food and economic waste,” said Patrick McCullough, Chief Executive Officer of ProducePay. “We hear it from our customers all the time—more predictability means more profitability. By giving total visibility into quality and orders from farm to final destination, we’re bringing retailers surety of supply, empowering marketers to fulfill their commitments to deliver produce on time and in full, and giving growers greater confidence that their produce will be accepted after shipment. This is the definition of predictable commerce.”

A recent press release explained that the solution ensures buyers’ delivery of high-quality produce shipped from around the world and reduces rejection rates that undermine growers’ economic stability and lead to significant food waste.

Through the combination of best-in-class technology with on-the-ground agronomists, the newly debuted solution adds a critical capability to the company’s Predictable Commerce Programs, giving growers and buyers greater control of their businesses in a volatile and unpredictable fresh produce supply chain.

Some key features of the solution include:

• Real-time, comprehensive information on produce quality, quantity, shipment status, and more, captured by agronomists in the field and at shipment, ensuring high-quality produce deliveries are in full, on spec, and on time
• Real-time order tracking including order progress, shipping conditions, and location, as well as access to historical transaction data—unlocking greater transparency compared to the typical experience in conventional produce transactions
• End-to-end visibility that enables multiple stakeholders to efficiently manage order progress, including acceptance, adjustments, invoicing, and rejections—saving time and resources for more effective planning

In July 2023, the industry innovator forged a collaboration with Four Star Fruit to pilot the Predictable Commerce Program. Leveraging ProducePay’s Visibility solution, this cutting-edge alliance helped one of the nation’s leading retailers achieve less than 1 percent rejection rates in their table grape shipments, which is an 80 percent improvement compared to the standard rejection rate in traditional sourcing programs, the release noted.

“We’ve never experienced such a high level of quality assurance before,” said Jack Campbell, CEO of Four Star Fruit. “Providing our retail partners with enhanced transparency—giving them a line of sight into harvest and supply chain—empowers them with the confidence to bypass additional intermediaries to fulfill year-round supply of top-quality produce.”

To learn more about ProducePay’s newest launch, click here.

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