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Pure Flavor® Adds New Products to Organic Lineup; Matt Mastronardi and Tiffany Sabelli Comment

Pure Flavor® Adds New Products to Organic Lineup; Matt Mastronardi and Tiffany Sabelli Comment



ONTARIO, CANADA - Wherever shoppers go, Pure Flavor® is right there to meet them with fresh, greenhouse-grown produce. Shifting trends were inevitable in the past couple of years, and this is one company that continues to keep pace. Most recently, the supplier expanded its organic lineup with the addition of Organic Luna Sweets Cocktail Tomatoes and Organic Roma Tomatoes.

Matt Mastronardi, Executive Vice President, Pure Flavor®“Consumers are cooking more at home and purchasing more organic produce than ever before,” said Matt Mastronardi, Executive Vice President. “There’s a gap in the market for premium, greenhouse-grown, organic cooking tomatoes, and we’re making it easier for shoppers to find the fresh, organic vegetables they prefer.”

FMI’s 2021 Power of Produce Report states that one-third of shoppers expect to purchase more organic produce in the next year, a press release noted, meaning these new varieties are a ripe opportunity for retailers.

Pure Flavor® recently expanded its organic lineup with the addition of Organic Luna Sweets Cocktail Tomatoes and Organic Roma Tomatoes

Organic Luna Sweets Cocktail Tomatoes are a firm, medium-sized variety that gives home cooks the versatility they need with the added elegance of an on-the-vine tomato. Organic Roma Tomatoes, on the other hand, are a perfect fit for home cooking staples. For shoppers trying to transition their home menus from conventional to organic ingredients, these new tomatoes are sure to make their shopping list.

Tiffany Sabelli, Director of Sales, Pure Flavor®“We are always paying close attention to the market and identifying long-term trends so that we can help our retailers stay at the leading edge and satisfy their customers,” added Tiffany Sabelli, Director of Sales.

With now over ten different organic vegetables available, including tomatoes, peppers, cucumbers, and snacking options, variety is Pure Flavor’s specialty. As part of the company’s #LoveForFresh campaign, it surveyed over 650 consumers across North America in late 2020 to find out what influences their decisions when purchasing organics. Almost 80 percent said a wider selection of organic produce at their preferred retailer would make them more likely to make a purchase.

Organic Luna Sweets Cocktail Tomatoes are a firm, medium-sized variety that provides verstaility while the Organic Roma Tomatoes are a perfect home cooking staple

The supplier sustainably grows organic vegetables in a controlled environment, which ensures top quality, flavor, and consistency year-round. Pure Flavor’s family of growers can dial in specific settings to control the optimal temperature, humidity, irrigation, and plant nutrition for every item.

Variety will continue to drive Pure Flavor’s portfolio growth, and ANUK will be here to keep you apprised of the latest expansions.

Pure Flavor®



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Pure Flavor

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to...