Ray Mastronardi Details Global Produce & Floral Show Showcase From DelFrescoPure®

Ray Mastronardi Details Global Produce & Floral Show Showcase From DelFrescoPure®

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ONTARIO, CANADA - Excitement’s a brewing for us in the fresh produce sphere with the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show just days away. Ray Mastronardi, Vice President of Sales for DelFrescoPure®, and I couldn’t contain our enthusiasm for the event, and part of that excitement is due to the greenhouse grower’s upcoming showcase: Heirloom tomatoes and organic mini cucumbers.

Ray Mastronardi, Vice President of Sales, DelFrescoPure®“Our Heirloom tomatoes continue to be a go-to item on the shelf, with popularity increasing significantly over the past few years,” Ray tells me. “The tomatoes have a homegrown field tomato-like taste but utilize the advantages of a greenhouse-grown environment. It’s the perfect item to snack on as is or to be used in a variety of dishes.”

As we head into the holidays, Heirlooms provide a delicious, colorful, and unique option for a festive recipe lover. Great for warm dishes like Heirloom tomato tarts or a simple salad, these robust and juicy tomatoes lend themselves to a myriad of cross-promotional opportunities.

The greenhouse grower’s upcoming showcase will feature its popular Heirloom tomatoes and organic mini cucumbers

Another hot product shoppers can’t keep their hands off of are the grower’s organic mini cucumbers.

“The mini cucumbers are a customer favorite, both as a snack and as an organic item,” Ray continues. “We’ve noticed that snacking has taken the organic category to the next level. The mini cucumbers not only bring the benefits of conventional mini cucumbers as the perfect size for snacking and dipping, but it reaps the benefits of an organically grown item.”

Shoppers will be looking for the bright crunch of cucumbers while transitioning through the season as they provide a great, fresh taste. Perfect for either end caps or tabletop ads, pair the cucumbers and tomatoes together for an instant recipe creation in shoppers’ eyes.

If you’re keen to see them in action, stop by booth #3989 to chat with Ray and the team in Orlando, Florida!

Stay tuned as ANUK brings you more industry updates as we count down to October 27.


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Located in the heart of Canada’s greenhouse industry, DelFrescoPure®, is a leader in growing and delivering premium…