Roundy's Cuts Prices in Wisconsin Region
MILWAUKEE, WI - In an effort to compete with both national chains—like Walmart, Aldi, and dollar stores—and local chains—like Sendik’s Food Markets and Woodman’s Food Markets—the Roundy’s division of Kroger announced it is cutting prices on thousands of items, including staples like bananas, head lettuce, and more at its Pick ‘n Save, Metro Market, and Copps stores located across the state of Wisconsin, according to a report by the Milwaukee Business Journal.
“We are making a major investment in lower prices across the state,” said James Hyland, Roundy’s VP Communications & Public Affairs, in a statement. “Our refreshed and remodeled stores, along with our investment in lower prices, allows us to continue to deliver a great digital and in-store shopping experience to our customers.”
Along with bananas and head lettuce, the wave of price cuts also includes eggs, milk, wheat and white bread, and more. This week, the journal sentinel reported that the price for a gallon of 1 percent Roundy’s Select brand milk was listed at $1.79, down from $1.99.
Since acquiring Roundy’s in 2015, Kroger has made $250 million worth of investments into its subsidiary, which has included remodeling dozens of stores, converting some locations to the Metro Market banner, closing underperforming stores, and lowering in-store prices.
Will other retailers follow suit and lower prices on produce and grocery items? AndNowUKnow will continue to keep its nose to the retail grindstone and report on the latest.