SenaReider Change of Ownership and Expansion
With renewed focus following a change of ownership and an expansion from California to Texas and Florida, ad agency SenaReider is now poised to take on edgy creative projects. The company has a 33-year history of "breaking through the clutter" for brands including Del Monte Fresh Produce, Bird's Eye Foods, 24 Hour Fitness, and The North Face.
“Although we take what we do very seriously, we don’t take ourselves too seriously,” Explains SenaReider’s president and COO, Chris Bodmann. “We’ve found that this attitude helps foster a creative environment for our team to work in. Fun begets fun! And consumers love to engage with fun marketing that feels more like entertainment than a sales pitch.”
The company specializes in digital and social media but prides itself on being a full-service branding and marketing firm, able to deliver work in any medium, from print to broadcast, from trade PR to consumer promotions.
Earlier this year, advocacy marketing firm Interlex Communications acquired the 33-year-old SenaReider agency from its original owner and co-founder Lou Sena.
Since that time, Interlex Communications has allowed SenaReider to grow independently under the guidance and leadership of Heather Ruiz. In a recent press release, Ruiz explained that SenaReider seeks to partner with companies that are not afraid to push the envelope with quirky, funny, and edgy creative endeavors.
"The timing is perfect given the current media-saturated environment to work with clients to make creative that truly gets attention and response from consumers," said Ruiz.
Originally based in California, SenaReider is now headquartered in San Antonio, Texas with offices in California and Florida.
SenaReider

