Sobeys Expands Farm Boy Banner with 10 New Stores
OTTAWA, ONTARIO, CANADA - Fresh food in the Greater Toronto Area (or GTA for those in the know) is going to explode ten-fold thanks to Farm Boy. Sobey’s parent company, Empire Company, announced yesterday that it’s going to be expanding more in the Greater Toronto, Niagra, and Ottawa areas with ten Farm Boy locations, set to open the next two years.
“We’ve delivered a world-class fresh-market shopping experience for 38 years,” said Jeff York, Co-CEO. “Our in-store experience and fresh food offering continues to evolve with our customers and get stronger with each store we open. We’re delighted to see how well our offer continues to resonate with our customers. Farm Boy is entering an exciting phase of our growth plans as we expand our presence in the GTA and Ottawa, while also entering new markets like the Niagara region.”
According to the press release, the announcement comes following the December 5 opening of Farm Boy Walkers Line in Burlington, the first store in the expansion plan. Including Burlington, the ten stores will bring the total Farm Boy Ontario store count to 37. The Farm Boy locations will be developed in a mix of urban and suburban communities with diverse store sizes and formats to fit the needs of local communities, ranging in size from 12,000 to 38,000 square feet. All will feature the core Farm Boy fresh food experience including an extensive selection of farm-fresh foods, chef-inspired take-out meals, and popular private label specialty products. The stores will also continue to offer a broad selection of locally-made, organic, and plant-based foods.
“We’ve come a long way from our first small produce store in Cornwall,” says Farm Boy Co-Founder and Co-CEO Jean-Louis Bellemare. “Since day one, we believed that if we made our customers happy, they would come back. This concept has worked for us so far, and we will continue to focus on providing an outstanding customer experience as we grow. The customer will forever be at the heart of everything we do.”
For the list of new stores opening, click here for the full press release. Keep reading AndNowUKnow to stay up-to-date in all things retail.