Stater Bros. Partners With NCR Corporation to Roll Out New POS Solution; Gil Salazar and David Wilkinson Comment
ATLANTA, GA - Improving the consumer experience is a goal set by many companies across the retail sector, and Stater Bros. Markets is making tactical plays to achieve this feat. In its most recent operational advancement strategy, the grocer revealed that it has connected to the NCR Commerce Platform (NCP) to help reduce infrastructure complexity and improve all sales channels.
“To improve our shoppers’ experience and create new, compelling services, NCR delivered a simplified platform architecture and built-in redundancy for maximum uptime,” said Gil Salazar, Senior Vice President of Information Technology, Stater Bros. Markets. “NCR Emerald checked every box, and as our customers’ needs change, the technology will be able to evolve, which is critically important to our business.”
Tapping into the NCP, Stater Bros. has optimized NCR Emerald, which is a cloud-based, point-of-sale (POS) solution that utilizes the platform to unify all technology needed to run the store. As explained in a press release, NCR Emerald allows Stater Bros. to roll out capabilities to its POS lanes with ease, speed, and flexibility, empowering the company to easily deploy more options for its consumers.
With an open platform approach, NCR seeks to help retailers run their stores and generate meaningful customer experiences by simplifying the process and helping its retail partners adapt to the evolving digital world and changing consumer behaviors. Allowing easy integration, Stater. Bros. was able to successfully deploy all-new software and lane hardware across its 171-store footprint in just 15 weeks.
“NCR Emerald will simplify Stater Bros. store operations and open up connections to the NCP, enabling better data insights and an improved consumer shopping experience,” said David Wilkinson, President and General Manager of NCR Retail. “The NCP unifies technology needed to run the store and provides the backbone for new services that further spur innovation.”
What advancements will stem from this tech-forward grocery alliance? Stay in tune with the retail landscape with the latest reports from ANUK.