Stemilt Encourages Retailers to Carry Artisan Organics® Cherries to Inspire Impulse Purchases; Brianna Shales Shares



Stemilt Encourages Retailers to Carry Artisan Organics® Cherries to Inspire Impulse Purchases; Brianna Shales Shares


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WENATCHEE, WA - Inflation remains a key factor in consumer spending decisions in the grocery aisles. However, Stemilt has a solution for retailers to encourage purchases during these challenging times: Artisan Organics® cherries. Promising fresh varieties with high-quality flavor, the lineup will inspire impulse buys throughout the cherry season.

Brianna Shales, Marketing Director, Stemilt“To create a high-value organic cherry program for consumers, you need to carry a product that delivers on a promise to have the best flavor, firmness, and sugars,” said Brianna Shales, Marketing Director. “Stemilt’s been farming organically for three decades, and that experience guides our teams to artfully grow Artisan Organics cherries for maximum quality that delights consumers.”

Stemilt grows its organic cherries in optimal locations like Stemilt Hill in Wenatchee, Washington. According to a release, warm days and cool nights make a place for Stemilt’s cherries to develop firm textures and high brix.

Promising fresh varieties with high-quality flavor, Stemilt is encouraging retailers to offer its Artisan Organics® cherries to inspire impulse purchases this season

A combination of nutrient-rich compost and picking cherries at their most flavorful is something fourth-generation cherry grower Kyle Mathison does to help grow organic cherries.

“Kyle has spent years perfecting a compost recipe for modern cherry varieties, like Skeena, to make them explode with flavors that will keep consumers coming back time and again,” added Shales. “Organic Skeena cherries are big, deep red in color, and have superior sweetness and freshness. If retailers can take advantage of this volume period in the first part of July, it will help drive impulse purchases for organic cherries during this time of inflation.”

Retailers can draw attention to Stemilt’s Artisan Organics cherries this season through packaging, ads, and prominent display space during peak volume in July

Consumers are still investing in their personal health and the environment, despite inflationary pressures, which continues to lead them to stock up on organic offerings.

“Organic cherries are a niche in the category,” continued Shales. “They are seasonal and generate a high dollar ring while appealing to the consumer who values organics. Shoppers aren’t going to buy organic cherries if the option isn’t there so use the July volume ramp up to promote organic cherries. This is a way to raise produce dollars in both cherry and organic categories.”

Stemilt grows its organic cherries in optimal locations like Stemilt Hill in Wenatchee, Washington, where warm days and cool nights allow the grower’s cherries to develop firm textures and high brix

Retailers can draw attention to Stemilt’s Artisan Organics cherries this season through packaging, ads, and prominent display space during peak volume in July. Pouch bags are a predominant vehicle for selling Artisan Organics cherries, with clamshells and top seal also available.

To read more, click here.

Stick with ANUK for more merchandising ideas.

Stemilt



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Stemilt

As the founding family of Stemilt, we’ve been farming apples, pears, and cherries in eastern Washington since the early…