Stemilt's Brianna Shales Discusses Back-to-School Merchandising

Stemilt's Brianna Shales Discusses Back-to-School Merchandising

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WENATCHEE, WA - Is anyone else feeling nostalgic about the back-to-school season? It seems like just yesterday that the most important thing in my life was making sure my lunchbox matched my backpack. And what I found inside my lunchbox was of equal importance. Stemilt is making it easier than ever for kids to enjoy a healthy meal at school with its premium treefruit offerings.

Brianna Shales, Marketing Director, Stemilt“Back-to-school is a great time to focus on apples in produce because it is the time of year when retail resets the department and brings fall items like apples to a focal point in the department,” Brianna Shales, Marketing Director, told me. “It’s important to take advantage of seasonal offerings during this time of year, and as retailers await core varieties to be harvested and fully available. Rave® can offer a fresh look to the department and intends to help lift apple sales during a short period in the late summer and early fall.”

According to Brianna, Rave is the back-to-school apple because it comes off the tree and into stores just as kids are going back to class. It’s outrageously juicy with a refreshing snappy zing, and this year’s crop has amazing color and qualities.

Stemilt is making it easier than ever for kids to enjoy a healthy meal at school with its premium treefruit offerings

“To raise awareness of this brand and its back-to-school tie-in among consumers in key markets, Rave partnered with Back2School America to provide 2,000 school supply kits across America. This means that every purchase of Rave apples is helping kids in need start the year off with supplies and encouragement from our positive-spirited brand!” Brianna continued.

Outside of Rave, Stemilt also shines a light on Lil Snappers® kid-size fruit product line as new crop Gala apples and Bartlett and Starkrimson pears become available in this pack. It’s a great item to market this lineup because it provides parents with a convenient and healthy option for lunches or snacks.

Stemilt brings awareness and back-to-school merchandising for its offerings such as Rave®, Lil Snappers®, Bartlett, Starkrimson, and more to help retail partners capitalize on the season

“Parents are after convenience today, and bringing back-to-school produce items together in a display is a great way to offer them that. We see Lil Snappers as a natural fit with back-to-school promos and the ability to create attractive displays with a convenient, grab-and-go snack,” Brianna explained. “It’s great when produce teams can have fun with the displays while reminding consumers that fruit like apples are a great lunch or snack option for school.”

Still yearning for those early school days? Grab some Stemilt fruit and consider yourself transported.


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As the founding family of Stemilt, we’ve been farming apples, pears, and cherries in eastern Washington since the early…