Sunkist Adds the Villicana Family to Its Family Stories Campaign
SHERMAN OAKS, CA - Sunkist continues to leverage its rich, 120-year history as a grower-owned cooperative with its Sunkist Family Stories campaign. The cooperative released its latest Family Story featuring Ramiro Villicana, a first-generation Sunkist citrus grower from Central Mexico who began working on a citrus farm and now owns about 100 acres of his own orchards.
“As a cooperative, our growers are truly the heartbeat of the Sunkist brand and we are so glad to be telling the stories of the incredible families that make up our organization. Our latest Sunkist Family Story features Ramiro Villicana – a first generation Sunkist grower who came to California from Central Mexico in the late 1970s and has built a strong business in the Central Valley for himself and his family,” says Joan Wickham, Manager, Advertising and Public Relations.
You can view the Villicana family story in the video below:
This new story, along with Sunkist’s 10 other featured families, are being promoted to consumers through traditional and social media outreach. According to a press release, Sunkist is also offering retail and foodservice customers these powerful, authentic grower stories and supporting content, allowing them to share the rich stories behind Sunkist citrus with their consumers to capitalize on the farm-to-table movement and drive sales.
When asked about what he loves most about being a Sunkist grower, Villicana says, “From the moment I started growing citrus, I fell in love with everything about it. I love Mother Nature, and being outdoors all day. I love grafting and planting the trees and watching them grow. Citrus is such a beautiful tree, the color, the blossoms, the aroma. That’s what got me into it, and that’s what I still love today.”
You can read more about the Villicana family story here.