Sunkist's New Family Stories Campaign
Sunkist Growers are unveiling Sunkist Family Stories, a multimedia storytelling project which shows the rich heritage of Sunkist growers through images and video.
Multigenerational Sunkist growers from California and Arizona will be profiled, offering a glimpse into the life of modern farmers, according to a press release.
Here are some of the videos available:
The Leavens Family, Four Generations
The Donlon Family, Six Generations
The Laux Family, Five Generations
The Bagdasarian Family, Three Generations
The Woodman Family, Three Generations
Sue Caughey, First Generation
The Curtis Family, Three Generations
"As a cooperative of thousands of grower members, many of whom have proudly passed the tradition of citrus growing through the generations, we believe the Sunkist story is best told by those in the orchards," said Sunkist Vice President of Sales and Marketing, Kevin Fiori. "We’re proud to share the values and legacy of Sunkist’s 120-year history through the Sunkist Family Stories project."
The Sunkist Family Stories campaign will be implemented using a dedicated consumer microsite, social media campaign, and retail marketing materials. The campaign is designed to show the sunny groves of California and Arizona where people can learn more about traditional growing practices as well as the stewardship of natural resources and dedication to innovation that is proudly passed down through generations of Sunkist member family-owned farms.
"Consumers today are keenly interested in the stories behind their food," commented Fiori. "We’re looking forward to sharing the decades of first-hand knowledge and tried-and-true expertise passed down from generation to generation that is behind every piece of Sunkist fruit."
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