Target Renews Push to Add Grocery Pickup Nationwide
MINNEAPOLIS, MN - It’s no secret that grocery pickup and delivery have experienced accelerated demand in recent months. From fast-growing Aldi to the ever-dominant Walmart, grocery pickup has become central to retailers’ expansion plans across the globe. The trend truly shows no sign of slowing as now Target has joined in on the expansion strategy with its latest launch.
“The speed and convenience of our fulfillment options are unmatched across the country, and they’ve become even more critical for our guests searching for easy and safe ways to shop during the pandemic. By adding fresh grocery to the pickup services our guests already love, we’re giving them even more reasons to shop at Target,” said John Mulligan, Chief Operating Officer. “During a time when even more people are looking for different ways to get the items they need, we’ll continue to invest in making Target the easiest and safest place to shop.”
As noted in a company release, Target is now enhancing its pickup services to include fresh and frozen grocery items. This expansion will begin in the grocer’s Midwest-based stores following successful pilot trials in the Twin Cities and Kansas City markets. By the end of this initial roll out, Target’s enhanced services will be available in over 400 stores.
The first phase of this launch is expected to be complete by the end of the month, but Target isn’t stopping there. According to the company’s statement, over 1,500 of the retailer’s 1,800 stores will be upgraded to this service by the year’s end.
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