Tessemae’s Fresh Food Launches Rebrand for Organic Produce Category
BALTIMORE, MD – Dressing and condiment category specialist Tessemae’s Fresh Food Company is making big moves as we round out the first quarter of 2017. In addition to a brand refresh for the company, Tessemae’s has announced it’s taking on the exciting world of the organic produce market. The company’s product portfolio will be expanding to include a new line of creamy salad dressings, a line of condiments, salad toppers, single serve and family style salad kits, veggie trays, and dips—all organic.
“The most important thing to us is how a product tastes, and how it makes us feel,” explained Kristen Dittami, EVP of Research and Development, upon the company's announcment. “It all connects back to our mission of simplifying food to amplify life. That’s what drives our innovation.”
According to a press release, the new brand look was created with the consumer in mind, and is clean and flavor forward. The hand-dipped wax they are perhaps best known for has been replaced with an easy-to-open, color coordinated shrink seal. The new condiment line features fun, playful imagery designed to connect with consumers. The new packaging can be found on shelves now, and Tessemae’s will officially re-launch its website, Tessemaes.com, in April with a new look and improved user experience.
“People are tired of eating science projects. They want clean, fresh, meal solutions,” explained Greg Vetter, CEO. “Tessemae’s is here to enable that clean eating for everyone, everywhere.”
This isn’t Tessemae’s first foray into the world of fresh. In January, Tessemae’s launched single serve salad kits—exclusive to Kroger and Kroger banner stores. Featuring organic grilled chicken, salad greens, Tessemae’s dressing, and a salad topper to add flavor and crunch, these salad kits make for a perfect grab and go meal solution. The salad kit is available in four flavor varieties: Spinach Bacon Ranch, Power Kale Caesar, Sweet Kale Crunch, and Sesame Ginger Greens.