LOS ANGELES, CA - An exciting new partnership is taking form in the fresh produce industry as T&G Global’s JAZZ™ apples are joining with DreamWorks Animation to highlight its highly anticipated new film, Spirit Untamed. The film makes its way to theatres June 4, and is the next chapter in the franchise that began with Spirit: Stallion of the Cimarron, which premiered in 2002, therefore drawing the attention of several generations of consumers.

“We were thrilled when DreamWorks Animation approached us with this opportunity for JAZZ™ apples,” said Cecilia Flores Paez, T&G Global’s Head of Marketing, North America. “Apples help forge the bond of friendship between Lucky and Spirit, and we couldn’t have asked for a better, or healthier, message to communicate with families. As revealed in the recent Produce for Better Health Foundation’s ‘State of the Plate’ report, nine out of 10 Americans don’t eat enough fruit and vegetables each day. JAZZ™ apples wants to help turn this around by stirring children’s imagination and promoting JAZZ™ as a delicious and refreshing snack.”

The partnership includes co-branded on-pack and point-of-sale material that features custom artwork depicting two of the film’s protagonists: Lucky, a headstrong girl, and the wild stallion, Spirit, whom she befriends. According to a press release, the art features Lucky galloping away on Spirits back while holding an apple, making the seamless connection between JAZZ and the film and inspiring shoppers to load up their baskets.

“The partnership provides JAZZ™ apples with a great opportunity to draw kids back to the apple category and help instill healthy habits that will last a lifetime,” continued Flores Paez. “With their naturally small, snackable size and refreshingly tangy-sweet flavor, they are a prefect pick for a kids’ promotion. We are proud that DreamWorks Animation recognizes the value JAZZ™ apples bring to its Spirit fans, and we look forward to an ‘epic adventure’ and successful partnership this spring!”

The co-branded on-pack and point-of-sale material will all highlight the partnership with 2 lb pouch bags, Kwiklok tags, and other in-store and e-commerce activations.

In addition to the packaging and in-store promotion, the partnership will also spotlight JAZZ apples through public relations, social media, and an extensive digital ad campaign that features YouTube pre-roll ads. Additionally, a dedicated website will offer a store locator as well as Spirit Untamed-themed activities for kids and a kid-friendly recipe inspired by the film, the “Epic Adventure Snack,” which features the horseshoe-shaped JAZZ apples topped with chocolate hazelnut spread and sprinkles—a treat to get any child to eat their fruit.

“With most Americans, including young children, eating fruit fewer than one time per day, these types of innovative partnerships make it easy for families to find and select produce. And by offering simple tips to help families have fun with fruit and vegetables in the kitchen together, we can improve consumption and build healthy habits that last a lifetime,” Wendy Reinhardt Kapsak, MS, RDN, President and CEO of Produce for Better Health Foundation.

And what better way to get children, and adults, to consume more fruits and veggies than by incorporating this generation-spanning film series?

For more partnerships from across the industry, stick with ANUK.

T&G Global