CALIFORNIA - With the popularity of Envy™ apples surging, I wanted to check in with one of its distributors to better understand this growth and how the industry can capitalize on it. Cecilia Flores Paez, T&G Global’s Head of Marketing North America, was happy to fill me in.

“In 2023, Envy apples consolidated as one of America’s premium fruit brands, gaining momentum behind three years of consecutive double-digit growth. Envy apples have won over the hearts and shopping carts of consumers across the country, and we are capitalizing on the strong consumer pull and retail acceptance to grow distribution and product availability nationwide, year-round,” she told me.

As a sought-after apple variety, Envy brings incremental sales opportunities to retailers by adding new users to the category and increasing the frequency of consumption.

“Envy has a unique positioning and a premium brand image, with very dynamic promotions to drive consumer awareness and trial,” Cecilia explained. “Plus, we partner with retailers to bring excitement to the produce aisle. Shoppers are drawn to product displays, informative point of sale, and attractive in-store demos when making their purchasing. We suggest using merchandising tactics that draw attention to the messaging that Envy is a great choice with amazing texture and delicate sweet taste.”

Envy delivers an amazing new apple eating experience and holds its white interior color naturally longer when sliced. Perfect for charcuterie boards, enhancing salads or desserts, and elevating recipes with sweet and sophisticated taste, Envy has been praised by consumers and celebrities alike.

Available year-round and with an increasing supply on the docket, Envy apples are the must-have item for your apple displays.

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