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Tops Markets Restructures Orchard Fresh Strategy

Tops Markets Restructures Orchard Fresh Strategy



ORCHARD PARK, NY - Tops Markets is running the race to complete nationwide expansion, rolling out restructures and hefty investments as of late. Most recently, the grocer invested $40 million to improve its New York-based stores. We received more news from Tops this week, once again launching a restructure by closing its Orchard Fresh store as part of an experiment to blitz the market with high-end retail experiences.

"The decision was not made lightly and is in no way a reflection of the performance or dedication of our associates at this location," the grocer said in a statement, according to The Buffalo News. "Since opening the concept store in 2013, a number of initiatives and programs have been developed and tested there that are now being incorporated into our recent and future Tops store remodels."

Tops Markets is closing its Orchard Fresh store but infusing the fresh strategies it gained from the experiment into its other stores

On Tuesday, Tops announced that it would close down its seven-year-long project in Orchard Park, New York. This format was created to compete with heavyweight organic grocers like Whole Foods and Wegmans. Tops made an effort to add organic and natural products throughout its supermarkets, elevating its status to catapult further expansion.

By testing this concept and acquiring new knowledge on the sector, Tops executives are using the Orchard Fresh store to redistribute its resources and continue going head to head with other grocers.

So, what will be Tops next move in the retail space? Keep following along with us at ANUK as we report the industry’s latest news.

Tops Markets