Tour de Fresh Launches Official Website
Tour de Fresh, an upcoming cycling event to benefit the United Fresh Produce Association’s Let’s Move Salad Bars to Midwest Schools campaign, now has an official website, linked below. The event will bring together 40 fresh produce industry members to cycle 275 miles between Carmel, CA and Anaheim, CA over the four days leading up to this year’s PMA Fresh Summit Convention and Expo, according to a press release.
“We are extremely pleased by the enthusiastic response we have received from all corners of the industry,” said Brock Nemecek, event participant and Account Manager at DMA Solutions. “Originally we had planned for 30 riders, but we had to increase this number due to the overwhelmingly positive support.”
Each participant aims to raise enough money to fund one salad bar for his or her selected school, for a grand total close to $120,000 for the campaign.
“We saw partnering with Let’s Move Salad Bars to Schools as a great chance for our industry to increase accessibility to the fresh products we are so passionate about,” said Cindy Jewell, Director of Marketing at California Giant Berry Farms. “By providing funds for salad bars in at least 40 schools, we are encouraging these children to develop healthy eating habits that can last a lifetime.”
Sponsorship opportunities and the rider roster are now full, but if you’re still interested, you can now donate to an individual rider! The full list is available below.
Any campaign to help raise fresh produce consumption is a great one to me! Be sure to check out the website!
