Turbana, Weber and Shoprite Are Joining Forces for the 4th of July
CORAL GABLES, FL - Turbana and Weber Grills are partnering together alongside ShopRite stores in New Jersey to raise awareness for a local cause while introducing a tropical twist to the 4th of July.
The event is called “Grillin’ Goodness with Turbana and Weber” and features grilling and gardening tents outside of six ShopRite stores in the New Jersey Area. Customers will get to see Weber grill masters at work and sample the summer flavors of grilled plantains while learning about Learning Through Gardening, according to a press release.
“Turbana is thrilled to be partnering with Weber and ShopRite on this initiative. Not only is this event fun and interactive, but it also benefits a community program that we have such a strong history of involvement with. Turbana has worked with Learning Through Gardening in the past to create an international garden exchange program between schools in New Jersey and Colombia, so it seems natural for us to tie a New Jersey grilling event to this organization and show the community what amazing things Learning Through Gardening is doing for their children,” stated Turbana’s Marketing Director, Marion Tabard.
Customers at ShopRite stores across the country who choose to purchase Turbana plantains using their Price Plus Club cards during the promotional period between June 20 to August 31 will be automatically entered to win a Weber Spirit E-310 LP gas grill. ShopRite will also donate a portion of the proceeds from these plantain sales to the Learning Through Gardening program, helping to provide more schools with materials and funds to build vegetable gardens and promote a healthy lifestyle for their students, according to a press release.
“Weber is excited to be involved with ‘Grillin Goodness with Turbana and Weber.’ This event encourages consumers to try something new and different on their grill – like plantains. ‘Growing Smiles, Sharing Goodness’ is an endeavor that Weber is happy to endorse as it encourages healthy eating and being part of a community,” commented Jeanine Thompson, Weber’s Events and Promotions Manager.
In support of the program, social media and online personalities, ranging from mommy bloggers to grill masters, will be working to host a Twitter party with the hashtag #GrillinGoodness, hoping to inspire consumers to integrate plantains into their 4th of July festivities. The party will be hosted on Wednesday, June 18th from 12 a.m. to 1 p.m. - two days before the program begins - and will provide ideas for recipes, grilling tips, and nutritional facts about plantains.
Additionally, the brands are extending an invitation for South Jersey bloggers and local media to participate in the in-store grilling events in New Jersey in order to garner the support of the local community.