PROVIDENCE, RI - UNFI news has been piping hot since the foodservice provider acquired SuperValu in July of last year. Subsequently, the two entities have made headlines as they work toward divesting SuperValu’s retail assets. And now, UNFI has taken the new year as an opportunity to introduce new branding, a new motto, and a new website—touting “better food. better future” as its new dictum.

“UNFI + SUPERVALU have become UNFI to transform the world of food for our associates, customers, suppliers and the families we serve every day,” the company noted on its new website.

Addressing the company’s new branding, the company noted: “Our branding has evolved to reflect where we are now, and where we’re heading—to meet the more diverse needs of our customers in this ever-changing industry.”

UNFI also took 2019 as an opportunity to revisit its mission-based approach. The new website notes that UNFI seeks to “transform the world” by introducing “smarter food solutions, from fulfillment to insights and beyond, that helps entrepreneurs and major brands alike unlock their full potential and transform their businesses—for the better”

Peruse UNFI’s new website to learn more about the company’s new branding and its progress as it works with its newly acquired subsidiary SuperValu to change the fresh food landscape.

UNFI