US Foods Rebrands Smart Foodservice Warehouse Stores as CHEF’STORE
ROSEMONT, IL - US Foods is taking the “new year, new me,” mindset to the next level as it has announced that it will be rebranding its Smart Foodservice® Warehouse Stores. The distributor has revealed that the chain of cash and carry markets, which it aquired in March 2020, will now go by CHEF’STORE® effective March 1, 2021. The rebrand will bring together the power of the US Foods brand with the customer service, pricing, and variety of Smart Foodservice Warehouse Stores to create an upgraded customer experience. US Foods has also unveiled two new store openings to help usher in the rebrand.
“Our new CHEF’STORE branding represents the next step in our continued partnership with US Foods,” said Derek Jones, President, US Foods CHEF’STORE. “Smart Foodservice Warehouse Stores and US Foods share a commitment to providing best-in-class service to our broad customer base, which includes restaurant operators and foodservice professionals. We are excited about the additional benefits this will offer our loyal customers.”
As a part of the rebrand, all of Smart Foodservice Warehouse's 72 stores will get new signage, marketing and promotional material, and associate uniforms, according to a press release. Additionally, over time US Foods' exclusive brands will be introduced to help grow the product assortment offered in stores.
In tandem with the new rebrand, US Foods has also announced the opening of two new CHEF’STORE locations in Myrtle Beach, South Carolina, and Clarkston, Washington. The stores will be opening their doors on March 1, in line with the official rebrand unveiling.
The newly opened CHEF'STOREs will act as a one-stop shop for restaurant operators and food industry professionals, featuring thousands of food products from fresh produce to fresh meat, as well as restaurant-grade equipment and supplies. The stores will be open to the public with no membership required.
The addition of the two new stores will bring the number of CHEF’STORE locations to 80 across the U.S.
As US Foods continues to expand its footprint in the retail sector with its CHEF’STORE banner, AndNowUKnow will bring you the latest.