Wada Farms Represents Idaho Potatoes on the Food Network While Highlighting America’s Produce Industry by Jordan Okumura



Wada Farms Represents Idaho Potatoes on the Food Network While Highlighting America’s Produce Industry by Jordan Okumura


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Wada Farms has taken the spotlight. This past weekend the company was featured on the Food Network's The Great Food Truck Race.



Chef Tyler Florence is back to host the fourth season of the popular show and like last season, the food truck teams are made up of newbies who dream of one day operating their own mobile restaurant business, according to a press release. The new season of this popular reality cooking show competition has already visited Hollywood, San Francisco and Portland and this past Sunday night the show visited Pocatello, Idaho where it visited daho grower/shipper/marketer Wada Farms Potatoes.

Chris Wada, Director of Marketing for Wada Farms stated, “What trip to Idaho would be complete without a visit to a famous Idaho potato field and shipping facility. It was a lot of fun to be a part of the show and represent not just Idaho potatoes and the community, but also highlight America’s produce industry as a whole.”

Each week one food truck team is eliminated on the 4,181-mile coast-to-coast road trip from Hollywood to Washington D.C. Along the way Tyler puts the contestants through challenges and this year the route is the longest yet. There’s a lot at stake: the winning team gets $50,000 and gets to keep their truck.

For a behind-the-scenes look at the Food Network’s “The Great Food Truck Race Season 4” visit Wada Farms Facebook page. The remaining episodes of the show can be seen on the Food Network channel every Sunday at 9pm/8c.

Wada Farms




Companies in this Story


Wada Farms

The Wada Family has been growing famous Idaho potatoes ever since 1943. Frank Wada emigrated to the U.S. from Japan in…