Weis Markets Launches Low, Low Price Program for Key Produce Items
SUNBURY, PA - Retailers understand the value of the produce depeartment as it offers consumers variety, color, and freshness all in one spot. For Weis Markets, the value of this needs to be celebrated—which is why the retailer is making it easier for shoppers across a variety of income levels to access fruits and vegetables. The expansion of its already successful Low, Low Price Program will reduce prices on 60 produce items including bananas, potatoes, apples, and bagged salads.
“Our Low, Low Price program for grocery items has helped customers save millions of dollars since it launched,” said Ron Bonacci, Vice President of Marketing and Advertising. “The logical next step is extending it to produce to help customers save even more. It’s a winning combination: lowest every day produce prices in the market on great, high-quality produce.”
According to a press release, the Low, Low Price program launched in January 2019 when prices were reduced on 7,000 items throughout the store.
Some reductions include:
- 20 percent price reduction on 12 varieties of apples, including Fuji and Gala apples
- 33 percent price reduction on Yellow #5 Potatoes and Red #5 potatoes
- Eight percent price reduction on Fresh Express Regular salads and Organic Girl salads
- 25 percent price reduction on tomatoes on the vine
How will this program bolster Weis’ produce sales performance? AndNowUKnow will be here to report.