OXNARD, CA - The Fall strawberry season is in full swing in California, where Well-Pict Berries is finishing the harvest of an excellent crop at its Oxnard farms. The quality of Well-Pict's berries has remained strong despite the challenges of the California drought, thanks to the company's experienced and skilled team of growers. Now, Well-Pict is looking forward to a strong end-of-year finish and an excellent overall strawberry season, one that should only gain in strength as the grower approaches the all-important Valentine’s Day holiday.

“I'm confident that the preparations we have in place will allow us to meet increasing demand as the holidays roll around, fulfilling our mission to supply top quality berries twelve months out of the year,” Dan Crowley, Vice President of Sales and Marketing, shared with ANUK. “Our focus is on ensuring a successful transition from our fields in Oxnard to Florida, so as to make sure our retail partners have uninterrupted access to our premium strawberries throughout the holiday season.”

Florida's fields will begin shipping their superior varieties in mid-November, and harvest will continue in earnest through March. Complementing the Florida crop will be the start of Well-Pict's Oxnard harvest season beginning in mid-December. This crop will consist of the company’s popular “324” strawberries, a variety known worldwide for its superior size and flavor.

“Well-Pict's diverse growing fields across North America give us the flexibility to continually adapt to changing market conditions as we deliver a top quality strawberry crop to our retail partners throughout the year,” Dan explained.

Dan also shared with ANUK that his company does have plans for acreage expansion in the near future, but for now, Well-Pict's focus remains strongly fixed on this season and its commitment to harvest only the very best strawberries for today’s produce market.

Well-Pict