Well-Pict, Philly Wholesale and SunKist
Well-Pict unveiled two new varieties at this year's Fresh Summit. The premium, proprietary strawberry variety offers much larger berries than usual for the later parts of the season, which should mean higher sales in the produce departments, according to Well-Pict Sales Manager, Dan Crowley. Well-Pict also featured a new proprietary raspberry variety, developed all-naturally to deliver bigger berries and even better taste.
