MURRIETA, CA - With the Global Produce & Floral Show in Anaheim, California, right around the corner, industry professionals, including foodservice and retail buyers, are ready to hit the show floor to check out what's new in the world of produce.

As an exhibitor, West Pak Avocado is excited to unveil Amplifying AVO360. This campaign represents a strategic evolution of the company's 2024 AVO360 program launch, which introduced the produce industry to a full-circle approach focused on sourcing, service, ripening, and retail support. This next phase delves deeper—documenting results, sharing real-world outcomes, and providing data-backed strategies to help retail and foodservice partners enhance their avocado programs.

According to West Pak Avocado Senior Marketing Manager George Henderson, the focus of this year's Amplifying AVO360 effort has shifted toward several key areas, building upon the foundation laid by the 2024 campaign.

The 2025 campaign features case studies that highlight successful initiatives in the field, offering valuable insights into effective strategies. Additionally, West Pak's Amplifying AVO360 campaign emphasizes collaboration stories from retail and foodservice across various markets, showcasing successful partnerships and strategies.

"Our new campaign offers support focused on seasonal planning and performance growth, ensuring that teams are well-equipped to meet the year's demands," mentioned Henderson. "A significant aspect is enhancing visibility around flexible tools, including regional sourcing, a variety of bagged offerings, and custom ripening options, to better address market needs."

A critical focus of the campaign is on leveraging data and resources from the AVO360 Resource Center. These insights can shape effective sales and marketing strategies, facilitate point-of-sale and educational campaigns that connect with consumers, and help West Pak customers plan with greater clarity and confidence for upcoming trends in 2026.

"We invite show attendees to explore our Avo-Destination, a merchandising lab on the show floor that features best-in-class methods for merchandising and maximizing avocado spaces," Henderson noted. "A key focus will be on new market opportunities, including regional bags, the value of local fruit, and health-conscious products."

West Pak's Avo-Destination will serve as the backdrop to discuss packaging and shopper strategies, featuring regional country-of-origin bags alongside new California GEMs and Nutritional bags, with an emphasis on sourcing transparency.

"West Pak offers tactical strategies for aligning pricing and sizing with market opportunities, effectively managing peak and gap periods, and understanding how Colombia's offerings can ensure speed and flexibility for East Coast customers," he added.

Discussions around West Pak's Ripe NOW and Ripe Later programs help ensure that shoppers receive the level of ripeness they expect, supported by a Ready to Enjoy chart that helps identify the current ripeness stages of the retailer's conventional and organic fruit offerings.

Located at booth #3963, show attendees can explore the Amplifying AVO360 campaign by previewing packaging, tools, and campaign materials, and engage with West Pak's team of avocado experts from both the retail and foodservice sectors. 

These experts offer valuable insights, ranging from Avo Audits to comprehensive category reviews, helping buyers and produce managers develop practical strategies for their own in-store Avo-Destinations.