The Wonderful Company Celebrates NYE in Times Square
LOS ANGELES, CA – In the States, there’s no other place like Times Square–where about two million people gather to celebrate New Year’s Eve each year–in New York City to ring in the New Year. And this year, adding to the festivities and fun, The Wonderful Company debuted its first-ever consumer-facing campaign via its Times Square digital billboard.
With 3.5 billion servings of Wonderful products enjoyed each year, The Wonderful Company’s first-ever consumer campaign creates a powerful synergy amongst the Wonderful brands while helping to establish a strong connection to the Wonderful Name among customers.
Highlighting what everyone loves about New Year's, like party accessories, fireworks, confetti, and bubbly drinks but with fun produce-themed twists to encourage a healthy 2018, The Wonderful Company’s consumer campaign features Wonderful Halos noisemaker blowouts via the peel of its skin, bright almond and pistachio fireworks, flowing POM Wonderful drinks, and POM POMS Wonderful confetti.
Here’s to rooting for a healthy 2018 with The Wonderful Company!
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