Wonderful Pistachios Fourth Season Campaign Launch
Los Angeles, CA
Wonderful Pistachios has kicked up its Get Crackin’ campaign a few nuts and bolts.
Consumers of all ages will be able to identify a variety cast of members in the newest commercials showcasing how they uniquely open a pistachio.
"We wanted to have an all-star cast of characters for the fourth Get Crackin' campaign, and with celebrities spanning music to kids' entertainment, we are sure to strike green with fans of all ages," says Mark Masten, Vice President of Global Sales and Marketing, Paramount Farms.
Some commercial guest appearances include:
• The Village People do it like macho men. This famous disco band has changed their tune from "Y.M.C.A." to "C.R.A.C.K." — as they crack their nuts "Studio 54" style.
• Brobee does it cuz they're yummy: This green, fuzzy star of "Yo Gabba Gabba!" knows how delicious pistachios are and can't stop singing about it;
• Victor and Sparky do it Franken-style: The newest characters from the Disney animated film "Frankenweenie" are shocking the shell off of their pistachio! Their spot premieres in 3-D in theaters — a "Get Crackin'" first; and
• The Secret Service gets fired for doing it: Mock Secret Service agents get themselves in the line of fire for pistachios.
The $30 million campaign is set to debut September 17th.
Wonderful Pistachios
