Wonderful Pistachios Kicks Off Its Biggest Football Campaign Ever
LOS ANGELES, CA – Wonderful Pistachios will be kicking off its biggest football campaign to date with Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews. The NFL players will appear in humorous new commercials that will air nationally during this Sunday’s game, when the conference rivals battle it out for gridiron supremacy during one of the season’s most highly anticipated matchups.
The “Put a Smile on Your Snackface” ads score with the message that Wonderful Pistachios are the rare healthy snack that also tastes great.
“Wonderful Pistachios consistently put a smile on my snackface because they’re a healthy snack, and a good source of protein and fiber,” said Sherman, according to a press release, who returns to the Wonderful Pistachios roster for a second consecutive year after appearing in last season’s football and Get Crackin’ ads.
“No matter which team you’re rooting for, everyone can agree Wonderful Pistachios taste great, are healthy, and just plain fun to crack open,” Sherman added.
Sherman’s on-field opponent during the Sept. 10 game is Green Bay Packers linebacker Clay Matthews, the newest member of the Wonderful Pistachios team. “Football fans can enjoy healthy snacks at their gameday gatherings with Wonderful Pistachios, because it’s one of the lowest-fat, lowest-calorie snack nuts, so you don’t feel guilty snacking on them all game long,” said Matthews.
Wonderful Pistachios’s in-house creative team, led by Chief Creative Officer Darren Moran, who recently joined the LA-based shop from Grey New York, created the “Put a Smile on Your Snackface” campaign. “Wonderful Pistachios has a history of funny, offbeat, celebrity-driven work that both reflects and drives pop culture," said Moran.
“Our crop is shaping up nicely this season, so we’re doubling down on sports and our commitment to healthy snacking, which helped Wonderful Pistachios become the fastest-growing snack brand in the country,” said Vice President Adam Cooper.
“Partnering with football’s biggest stars helps us score with sports fans who crave a guilt-free indulgence that’s big on nutrition. The football campaign, combined with our successful Ernie the Elephant Get Crackin’ ads and our Wonderful Nut health ads, will reach ‘snackthusiasts’ with the perfect healthy snack they can feel good about whether they’re watching a game, preparing for or recovering from a workout, or just looking for a fun snack.”
Wonderful Pistachios’s campaign will air on primetime football games and premium online sports sites all season long. AndNowUKnow wishes all the football fans out there great snacking!