Yes! Apples Rolls Out Omnichannel Strategy to Meet Holiday Demand; Kaari Stannard Shares
GLENMONT, NY - As the e-commerce sector continues to gain steam, making fresh produce available to consumers who choose to do their shopping online has become increasingly important. Yes! Apples recently launched a new online store that allows shoppers to order treasured apple varieties straight to their front doors—a move made just in time to meet the upcoming holiday rush.
“Consumers today are omnichannel shoppers—they are shopping in-store and online, so we feel it’s important for us to meet customers where they are,” President and Chief Executive Officer Kaari Stannard explains to me as we explore the recent launch. “Every consumer should have access to the freshest, best-tasting apples around. Yes! Apples offers a superior product, and we want everyone to have access to it.”
The supplier is furthering its mission of getting apples into the hands of consumers across the country by incorporating an additional way to introduce them to varieties they might not otherwise have had the opportunity to try.
For example, shoppers who cannot find specialty varieties with limited distribution—such as KORU®, SnapDragon®, RubyFrost®, and EverCrisp®—at their local grocery stores can easily order them online to try for themselves. The new online store allows shoppers to familiarize themselves with the Yes! Apples brand, boosting its visibility across an expanded consumer base.
“The online store is another method of partnering with our retailer partners to drive awareness and demand so that they can stock appropriately and have a good rate of inventory turnover as consumers buy the product on their shelves,” Kaari notes.
Demand is already on a steady climb as we near the holidays, and apples have become a staple on many shoppers’ list as they star in a multitude of seasonal dishes, and can even be wrapped in a bow and gifted to anyone who loves a sweet, healthy treat.
“Apples are so versatile. They can be used in so many ways,” Kaari states. “Of course, they make a great on-the-go snack any time of the year, but during the holiday season, they can be incorporated into all types of recipes, from traditional apple pie to more savory dishes. Yes! Apples also make a great gift. A beautiful box of apples fresh from the orchard can make someone’s day a little bit better. Even the aroma of the apples when you open the box is something to experience.”
Clearly Yes! Apples has tapped into the holiday spirit, gifting the apple category with this well-deserved boost.